Entertainment Technology Alliance (ETA) announced its 5th Annual Conference and Exhibition at C3 (www.c3expo.com) June 27-29, 2006 in New York City at the Jacob Javits Convention Center. C3 Expo is a major market place for the buying and selling of information technology and ETA has expanded the focus to encompass a market for the buying and selling of entertainment technologies. A new addition in 2006 will include a demo pavilion and theatre on the C3 exhibit floor. 2006 is a special year as it commemorates the 5th year anniversary for ETA.

The opening ETA Keynote will be delivered on Tuesday, June 27th at 1:30 p.m. by Bob Greene, senior vice president of Advanced Services, Starz Entertainment Group. Greene's keynote "The New Wave of Video-on-the-Go" will give attendees an overview on the market opportunities and business challenges for the emerging downloadable video on the go market. He will cover business and distribution models, DRM and content ownership issues, and will provide a vision of what consumers can expect in the future.

Companies participating include A&E Television Networks, Scripps Networks Interactive, Martha Stewart Living Omnimedia, Motorola, IBM, Pioneer, Sony Pictures Entertainment, MediaVest Worldwide, Terayon Communications, Limelight Networks, SobelMedia, CableWorld, NDS, MTV Networks, CBS News, NDS, Jupiterresearch, Scientific-Atlanta, A Cisco Company, Starz Entertainment, Nellymoser, Deloitte & Touche, Whiteblox, Roo, Nine Systems, Advanced Media Report, Alcatel, Harris Corporation, AT&T, TVN Entertainment, Venable, LLP, Satyam, HDTV, IPTV Industry, and TVover.net.

"We are delighted to have ETA host their conference at C3 this year," said Mark Dineen, vice president and show director of C3. "ETA brings leading technology companies top creative talent and entertainment industry executives who will debate current issues surrounding the convergence of technology and entertainment."