Broadcast International Inc. ("Broadcast"), a leading provider of satellite and Internet enterprise multimedia networks, today announced that it has entered into a non-exclusive, license agreement with Sun Media Investment Holdings Limited ("SMIH"), the leading, privately held media company in China, for the distribution of its patented CodecSys technology. According to the terms of the agreement, SMIH is authorized to incorporate CodecSys in its electronic products and services for which it will pay royalties to Broadcast based on the number of electronic devices receiving video transmissions. The electronic devices include IPTV, cable and satellite set-top boxes, cellular telephones, personal computers, and other similar appliances.