More than half of communications industry executives believe that IPTV can generate significant revenue within the first three years of service, according to findings of a survey released by Accenture and the Economist Intelligence Unit (EIU).
The survey of nearly 350 executives from telecommunications, broadcasting and media companies across 46 countries in the Americas, Europe and Asia revealed industry-wide confidence in the longer-term outlook for IPTV, with 60 percent believing that IPTV will generate significant revenues within three years.
However, confidence in the short-term outlook remains mixed, with slightly more than half (52 percent) of respondents saying they are not confident in the ability of IPTV to generate significant revenues within the next 12 months. On the other hand, one-fifth (20 percent) of respondents said they are confident or very confident, and more than one-quarter (28 percent) said they are somewhat to fairly confident, that IPTV will generate significant revenues within 12 months.