The new age of television has finally arrived. And it’s a little messy. Telecoms operators are now broadcasters, broadcasters are providing online video services and consumers are becoming content producers. Meanwhile, advertising revenue is falling due to fragmented audience, changing consumer demands and behaviour. It’s clear that the future has arrived, but the question remains: What are we going to do about it?
Put simply, being on television is no longer enough. Broadcasters must become multi-platform media gateways, with a presence on any platform their viewers care to use. Pay TV, be it over satellite, cable or IP, must offer not only the best content, but in the most attractive manner, whilst content owners and producers must tailor their output to suit the platform it is destined for.