The rapid growth in the consumption of broadcast content on devices other than the traditional TV screens is reflected across the exhibition, conference and business briefing programmes at IBC2008.
IBC covers all aspects of the creation, management and delivery of content. Recent years have seen a steady rise in attendance from the telecoms sector as carriers and mobile operators seek a better understanding of the broadcast sector and evaluate IPTV and mobile multimedia revenues as a supplement to stagnant or declining voice ARPU.
This year, the opening theme day of the IBC Conference on Thursday 11 September is dedicated to “Content Access via the Web” and will explore how consuming content across devices as diverse as mobile phones, PCs, multimedia players and games consoles is impacting the traditional broadcast value chain.