Instream, the Video Ad Network announced today that it has emerged from its Beta period as one of the largest sources of managed video advertising inventory on the Internet.

"Some have said there is a shortage of quality in-stream video ad inventory on the Internet -- the truth is there is a shortage of quality managed video ad inventory. Instream aggregates high quality Internet video sites onto the leading video advertising technology platform, forming a new, high quality, high reach, single source for brand advertisers embracing video advertising. We believe that, after the major portals, Instream is the single biggest source of managed video ad inventory on the Internet," said Tom MacIsaac, President and CEO of Instream.

Terayon Communication Systems, Inc. announced the industry's first 'telco-optimized' solution that allows telecommunication service providers to create new advertising revenue streams to support their ambitious rollout of IPTV (Internet Protocol Television) services.

TelcoTV 2005 sees the official US launch of Packet Vision (Booth 418), developers of a new delivery platform that enables many highly-targeted IPTV advertisements to be shown simultaneously in one avail. Demographic groups, individual households – or even specific TV sets - can be targeted. The system also gathers information about viewers' reactions, enabling advertisers to see whether an ad was watched and to explore new, interactive forms of advertising like narratives, telescoping and web-based ads.

Tut Systems Inc. will showcase its industry-leading MPEG-4 AVC solutions for encoding and transcoding at booth 406 November 9-10 at TelcoTV Conference & Expo 2005. In addition, the company is pleased to announce the availability of a fully-integrated, tested and deployed Digital Program Insertion Solution.

ROO and 24/7 Real Media Inc announced a global partnership whereby 24/7 Real Media will serve advertising in-stream and in association with ROO's extensive library of video content. 24/7 Real Media and ROO will promote their combined content and advertising solutions to the more than 850 networked sites within the 24/7 Web Alliance.

IBC2005 sees the official European launch of Packet Vision (stand 3.218): developers of a new delivery platform for highly targeted IPTV advertisements that combines a media server, splicer, playout router and management API in a single 'pizza box' style enclosure. The product enables many advertisements to be shown simultaneously in one slot – or avail – targeting demographic groups or even individual households.

At the show Packet Vision will be demonstrating proof of concept of the product: attendees can choose demographic groups for two 'audiences' and the product automatically and seamlessly inserts commercials appropriate to the groups chosen into the next ad break.

ICTV^TM, creators of HeadendWare ®, the most powerful platform for the delivery and distribution of interactive television programming, and Packet Vision, developers of an addressable IPTV advertising delivery platform, have announced their collaboration on "personalized" TV advertising that is targeted, auditable and interactive.

Packet Vision, stand 3.218: Introducing addressable advertising for IPTV, Mobile TV and other formats

One-to-one interviews and product demonstrations available

IBC 2005 sees the official launch of Packet Vision (stand 3.218): developers of a new delivery platform for highly targeted advertising on IPTV. This British company is using IBC as the first public showing of its addressable advertising solution, which enables many advertising commercials to be shown simultaneously in one slot, targeting demographic groups or even individual households. And at the same time the system gathers information about viewers’ reactions.

Henbang, China's leading behavioral marketing & advertising company, chairman and CEO Don Hsi exhibited a new advertising tool developed by the company called Interactive Behavioral Advertising (IBA) at the China International New Media Forum on June 11.

SeaChange International, Inc. announced a new solution to capture advertising opportunities in on-demand television including targeted advertising delivery with unprecedented "ZIP-plus-four" precision.

Lightningcast announced that Scripps Networks has adopted its technology to manage and deliver video advertising to users of the websites of Home & Garden Television, HGTVPro, and Food Network websites, as well as to users of the new broadband video sites for HGTV and the Food Network.

Lightningcast announces its Mobile Video Advertising Solution. The Mobile Video Advertising Solution seamlessly and dynamically inserts targeted, audited video ads into real-time ("mobile TV") and/or on-demand mobile video streams.