This report examines the global IPTV opportunity, including its impact on the transformation of the telco business model, global IPTV forecasts and the impact of IPTV on pay-TV market dynamics, including competitive reaction from cable and satellite DTH players. In addition, using analysis generated from at least 10 case studies of carriers that have launched or have solid plans for IPTV, this report provides a thorough analysis of the key characteristics of successful IPTV business models, including strategic approach to IPTV, technology choice, content acquisition, service bundling and pricing, IPTV adoption and profitability.