Amidst a din of news stories, announcements, and conferences proclaiming On-Demand the current "it" format of entertainment consumption, Nielsen Entertainment Reports releases today The Economics of On-Demand Programming, an original analysis of current and proposed financial models supporting all varieties of on-demand programming.
Through analysis of several recent on-demand deals and exclusive conversations with industry executives, pioneering programmers and select news analysis of early on-demand endeavors, Economics maps out the new value chain for both content owners and advertisers and provides econometric and comparative media models for the revenue and cost of movies, television shows, music and other content in the on-demand world of VOD, downloading and streaming.