Google’s announcement that they are making their WebM VP8 video codec an open-standard codec without any associated license fees sent immediate ripples through the entire video industry. One key beneficiary may be Intel, whose line CE4100 of processors along with TI’s DaVinci line may be the only ready-to-ship set-top-box chips that can be upgraded to support WebM via software.
According to Stephen Froehlich, senior analyst for
IMS Research, “Both of the processor families have been slow to penetrate the set-top box market, and while WebM is an important short-term opportunity for the ARM9-based DaVinci, it is a key strategic foothold for the x86-based Intel chips in the set-top box market, where x86 code is essentially nonexistent at the moment.