Adobe announces that major television broadcasters and leading content publishers including CBS, PBS, Yahoo! Video, Meredith Corporation, Blip.tv, Fora.tv, Motionbox, MyToons and StimTV are collaborating with Adobe to distribute video content via the new Adobe Media Player. Adobe Media Player is Adobe’s first application built on Adobe AIR software, the cross operating system application runtime that extends rich Internet applications to the desktop. Leveraging Adobe’s Emmy Award winning Flash technology, Adobe Media Player enables viewers to enjoy content from these broadcast television and Web video providers, giving them control to watch their favorite shows both online and offline in an engaging, customized video experience.

Hundreds of nonprofits currently leverage YouTube to raise awareness of their causes. Today at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program, a way to make it even easier for people to find, watch and engage with nonprofit video content on the site.

YouTube's 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations (in the U.S. those with 501c3 tax filing status) that register for the program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. The channel will also allow them to collect donations with no processing costs using the newly launched Google Checkout for Non-Profits. YouTube's global platform enables nonprofits to deliver their message, showcase their impact and needs, and encourage supporters to take action.

DivX and Yahoo announce a global agreement to offer consumers who download DivX video software tools a co-branded version of the Yahoo! Toolbar and Internet Explorer 7 optimized for Yahoo!. The Yahoo! offering is expected to launch early November 2007 and will replace third party software previously distributed by DivX.

DivX video software tools are used by consumers around the world to create, play and share high-quality video files across the PC, living room and mobile environments. With over 240 million downloads of the DivX codec since 2003, DivX technology has become a popular standard for digital media online. In addition to the agreement, Yahoo! and DivX will cooperate to create links on the Yahoo! Toolbar to www.DivX.com and www.Stage6.com, a popular online video community that utilizes DivX technology.

The number of paying users of online video sites has grown significantly between 2006 and 2007, new research from Parks Associates indicates. Broadband Video: A Market Update finds that the number of broadband households paying for online video content now stands at nearly 12 million, up from a little more than three million in 2005-2006.

Maven Networks announces that one of the most innovative leaders in television, Fox News, has selected Maven to power all of its online video channels for its global news network. The latest version of Maven’s sophisticated Internet TV platform streamlines the delivery and monetization of thousands of hours of ad-supported news videos across Fox’s online network and affiliate websites. Enabling this scale of media distribution is Maven’s next-generation video content management system, an integral part of the Maven Internet TV Platform™, which supports millions of media assets and simultaneous video player transactions.

If you haven't already read all the hoo-raw about Hulu, then check out Techcrunch and The Motley Fool with coverage on the planned launch coming in October. For some previous coverage, see Jason Kilar Named CEO of NBCU, News Corp Joint Video Venture and NBCU and News Corp Detail New Online Video Site.

Jason Kilar, CEO of Hulu, wrote on the new site, "Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we're building."

Ahh, yes...and just think about the possible mispellings--wholou, hoolu, hooloo, or huluhoop!

That's why they get paid the big bucks.

CartoonNetwork.com hit an all-time high in July, with visitors to the site spending an average of 77 minutes per person according to Nielsen//NetRatings. Site visitors enjoy full length episodes and clips of Cartoon Network shows, plus more than 170 free online games based on popular Cartoon Network characters and shows, including “Ben 10” and “Foster’s Home for Imaginary Friends.” Also, CartoonNetwork.com ranked 26th among all U.S. domains in total time spent in July.

Movavi added new tools to Movavi Online, a web-based service that enables users to download and convert video from one format to another -- for sharing, podcasting, cellphones, iPods, and more -- for free. Where the first version of Movavi Online gave users the ability to upload video stored on a PC, the service upgrade now also enables users to download video from YouTube, Google, MySpace, MetaCafe and other video-sharing sites. Also, users are now able to download and watch Flash videos, convert video from the Internet to AVI, MP4, MPG, 3GP and other formats for use with iPod, iPhone, PSP, cellphone and other devices, and merge several videos into one large movie.

AOL has launched a new version of Truveo.com, a one-stop destination where consumers can find a wide range of video from across the Web – from user-generated video clips, to professionally produced video from leading media brands. Rebuilt from the ground up, the new site is based on the highly acclaimed Truveo video search technology that AOL acquired in 2006. The new Truveo.com is available beginning today at http://www.truveo.com.

“Over the past year, there has been an explosion in the amount of professionally produced video that’s available on the Web,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of The Daily Show, Truveo.com is the one-stop site for finding videos from across the Web.”

Following the lead of MLB and the NHL in broadcasting online, DIRECTV has created a new service for 2007 NFL SUNDAY TICKET customers to access their games on the web, but at a price. Besides having the NFL SUNDAY TICKET, subscribers will need to upgrade to the SuperFan service tier for an additional $99.

Thanks to Joel Price for the quick heads-up on this news.

DIRECTV NFL SUNDAY TICKET customers who subscribe to the SuperFan option will have the entire weekly lineup of live NFL SUNDAY TICKET games streamed online to their PC or laptop computer every Sunday during the 2007 NFL regular season through DIRECTV's new NFL SUNDAY TICKET Supercast service.

The question remaining open is how much will this satisfy die-hard NFL fans who haven't yet caved in getting DIRECTV service? If you just wanted to watch games online, you could essentially get all the services and not use the dish but you would be paying a good amount of money. Will the ability to watch the games online be enough for users to make the switch?

Note: If you are outside the U.S. and waant to watch live NFL games online, then you need to look at getting a subscription to NFL Game Pass. This service is not available in the U.S., Canada, Mexico, Bahamas, Bermuda, Antigua, and U.S. Territories.

VideoEgg announces the release of the Eggnetwork Advertising Platform for anyone developing applications for Facebook. The platform allows developers to earn money with the applications they develop for the popular social networking site by leveraging the Eggnetwork's international sales team and innovative approach to online advertising.

VideoEgg was the first to introduce interactive advertising overlays onto online video, an approach that is now being widely adopted by the industry. The Eggnetwork, comprised of more than 80 online communities including fourteen of the top 20 social networks in the world, is a rich-media ad network that creates unobtrusive and engaging advertising experiences in interactive online applications.

In the face of unreasonable threats by Universal Music Group, Veoh has filed an action in Federal court to reinforce its rights as a copyright compliant company under the safe harbor provisions of the Digital Millennium Copyright Act.

Veoh is making use of widely available Internet technology to enable viewers and content holders to come together in a new market for the consumption of online video. In this market, Veoh is actively taking steps to create a copyright friendly environment.

COMEDY CENTRAL and AtomFilms announce that "Super Sam" is the grand prize winner of the second annual "COMEDY CENTRAL Test Pilots," an online competition in search of the next big broadband show. In addition to being featured on comedycentral.com and atomfilms.com, "Super Sam," from Wilmington, North Carolina creator Brent Triplett, will also be featured on-air in COMEDY CENTRAL's late night series "Web Shows."

Competitrack introduces advanced video fingerprinting technology for policing online video piracy and copyright infringement. This solution can effectively help video sharing websites like YouTube and Metacafe avoid unlawfully displaying copyrighted materials.

A combination of rack-mounted hardware and client software invented by German developer Dr. Ulrich Hienzsch, this technology uses advanced digital pattern recognition technology and can locate content from movies, music videos, television programs, and even B-roll. Full motion and still video clips each have their own unique fingerprint of sound and light patterns that are detectable with advanced software algorithms.

Online video ad campaigns can be targeted more precisely than ever before as SpotXchange announces that it will be providing video audience measurement information from comScore Video Metrix to clients using SpotXchange’s auction-based online video advertising marketplace. According to comScore Video Metrix reports, “primetime U.S. video streaming activity occurs on weekdays between 5 and 8 p.m.”. Information like this is invaluable for advertisers getting into the online video ad game. Now, advertisers using the SpotXchange marketplace can leverage comScore’s measurement service for targeting online video ad campaigns.