By Alexander Cameron, Managing Director, Digital TX Ltd.

If you're a survey junkie, you no doubt love the sheer onslaught of silly press activity that's been happening recently in technology world. IPTV, the all-healing panacea, is so hot almost everyone wants to do it despite not having given a lot of thought to the real delivery issues that it will involve for them. The most absurd surveys were conducted by Harris and Accenture – both offering contradictory results that weren't a lot of help to anyone.

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Additionally...Alex will soon be offering a powerful one-day workshop course on IPTV and Video On-Demand (VoD) specifically for web professionals. It can help you get up to speed on the latest technologies, content deals, operators and applications across the world, and offer immense value in identifying both new opportunities and threats for your business and personal career. If you would like more information, call Alex on 07986 373177 or email iptvworkshop@digitaltx.tv. Readers who quote this publication as their source will receive a 10% discount on the course fees.

If you haven't came across this already, here is some insightful and entertaining reading material for the weekend.

By Alexander Cameron, Managing Director, Digital TX Ltd.

Time and time again, industry talk comes back to what the one "killer app" will be for IPTV as a platform. Most assume it will be video on-demand, as the historical business case has always rested on the fact that consumers love being able to have video whenever they want it, and subsequently rack up enough in their bills to justify the expense of rolling it out. The truth is IPTV has far more killer apps than that, just as it has share of things that should never raise their ugly heads above the proverbial parapet. In this article we explore some of things that as a next-generation technology IPTV can offer that no other platform can come close to. And unfortunately, we also touch on the blacklist of horror that anyone caught being enthused about would need to be taken out and shot for.

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Additionally...Alex will soon be offering a powerful one-day workshop course on IPTV and Video On-Demand (VoD) specifically for web professionals. It can help you get up to speed on the latest technologies, content deals, operators and applications across the world, and offer immense value in identifying both new opportunities and threats for your business and personal career. If you would like more information, call Alex on 07986 373177 or email iptvworkshop@digitaltx.tv. Readers who quote this publication as their source will receive a 10% discount on the course fees.

John Withnell, a seasoned professional in interactive TV services and Managing Director of Long Dog, has published a paper entitled Interactive TV Services for IPTV. The document provides a high level look at interactive services and how they can help the growth of IPTV. Check it out.

Once again, Alexander Cameron, the Managing Director of Digital TX Limited, has given us a rare opportunity of publishing a white paper that would normally run for thousands of dollars. The latest white paper, entitled "IPTV: The Great Content Adventure," is about acquiring content for IPTV and video-on-demand services, and explores how ISPs and content owners can work together to build compelling new interactive entertainment services.

Our take: The white paper is an eye-opening first hand look into content acquisition and the issues surrounding it.

But don't just take our word for it, click through to read the entire white paper or download the PDF version.

Alexander Cameron, Managing Director of Digital TX Ltd, brings us a fresh perspective on how ISPs need to approach IPTV and related technologies to be successful in the unique and crowded UK market. Cameron offers up his experience working with industry leaders in this free white paper.

"Most companies researching video-centric technology have spent so much time in perpetual loops second-guessing themselves that they have not been able to look past the basic models of deployment to help understand the possibilities the technology empowers. In layman’s terms, they’re so worried about viability that they haven't used their imagination to think of compelling applications and their constituent parts."