SPB Software announces the release of SPB TV for iPhone which is becoming SPB Software's flagship application for this enormously popular mobile platform. SPB TV for iPhone is a freeware mobile IPTV viewer with TV-like usability, created for tuning in to publicly available digital TV channels from all over the world.

SPB TV for iPhone presents exclusive and patent-pending usability innovations and gives the mobile subscribers easy access to over a hundred and twenty of TV channels in more than 20 languages, directly from their phones. The application supports must-have TV features, such as a TV browser with quick channel previews, an instantly accessible TV guide for all offered channels, quick channel switching and more.

Pixelmetrix has signed an agreement with Virgin Media to roll out the Pixelmetrix Electronic Couch Potato across its digital TV network. The ECP is a programmable test robot that monitors true customer viewing experience by providing measurements from the end point of the content delivery chain. The Automated Channel Package Auditing feature of the ECP proved effective for quality assurance and monitoring of multi-region networks with central headends and vast channel options.

The ECP connects after the STB and provides feedback on various service quality parameters to a central site. It stands out with its ability to emulate an end-user changing channels on a STB via a built-in infrared transmitter. Service plan verification, channel switching and multiple measurements on service quality for each channel reported to a central management console, give service providers valuable insight into the viewer experience and confirms the availability of subscribed-to channels.

NeuLion and Ole Miss Athletics announce the debut of a brand new HD live game service for the 2010 baseball season. As part of Ole Miss' subscription video service, Rebel Vision, the Ole Miss HD Baseball GameCenter gives Ole Miss fans the ability to watch live baseball games online. The video stream features a Southeastern Conference-best display, capable of achieving brilliant HD at 720p resolution.

OleMissSports.com represents the first official athletic site from NeuLion's nearly 200 collegiate partner sites to offer live HD streaming. The HD video service features adaptive streaming capabilities that allow the picture quality to conform to the viewer's bandwidth and accommodate different internet service provider speeds.

In the details of its “Recommendation 4.12” of the National Broadband Plan, the FCC is taking an unnecessarily adversarial position with pay-TV operators (MVPDs, or multichannel video programming distributors in its parlance), who are forecast to deploy more than 30 million open-standard without the FCC’s intervention.

Stephen Froehlich, a senior analyst with IMS Research’s consumer electronics research group, notes that “Without intervention from the FCC, many US pay-TV operators are already moving to adopt the pay-TV gateway model for whole-home DVR services. In my interactions with them, major US operators have expressed positive reactions to partnering with established CE companies to reduce their set-top box costs or eliminate set-top boxes entirely.