Nielsen Media Research, a unit of VNU, N.V., today announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed. Under the Company’s Anytime Anywhere Media Measurement (A2/M2) initiative, Nielsen will develop and deploy technology to measure the new ways consumers are watching television, such as on the Internet, outside the home, and via cell phones, iPods and other personal, mobile devices.