Screen Digest examines the market for mobile TV in 25 countries worldwide including Europe, the US and Asia. Entitled ‘Mobile TV: Business Models and Opportunities’ the analysis provides two perspectives on the market: one from the TV industry and the other from the mobile content industry. According to the report there are a myriad of issues for mobile operators, broadcasters and content owners to address if they are to make a profit from increasing customer demand for mobile TV services.
There are two delivery methods for mobile TV - Broadcast and Unicast. Throughout the report figures are provided for both in each of the three main regions, Asia, Europe and North America. The Broadcast market is expected to experience rapid growth, with the number of markets offering the service tripling in the next two years to stand at 18 by the end of 2008. In the last two years new services have been launched in Italy, the UK, Germany, the US and Japan. Screen Digest believe that Broadcast will become the most prevalent method to deliver TV to mobiles, with the more niche approach offered by Unicast complementing it with premium and added value services.