9x9 announces the beta launch of Smart Guide, the first personalized Interactive Program Guide for discovering and viewing Web video content on Smart TVs using the same intuitive way people choose and watch TV programs. Smart Guide is organized in a 9x9 grid with 81 channels that users can populate with continuous feeds of video episodes based on their personal interests. Users can share their Smart Guides with their social community via Facebook.

According to research firm Display Search, 21 percent of all TVs shipped worldwide in 2010 were Internet-enabled, and the market is expected to grow to 144 million units sold in 2014. Watching Web videos on a larger screen will lead people to expect a more TV-like discovery and viewing experience, and offerings that combine the Web and TV such as Google TV. Searching for individual videos among the hundreds of thousands of Web videos uploaded daily to the Internet misplaces the burden of finding content on the user and does not provide the means to view videos in a continuous stream.

Verimatrix is supporting OTTCON Over-the-top TV and Video Conference 2011. Steve Christian, VP of Marketing, will be presenting "What Every Digital TV Executive Needs to Know About Adaptive Rate Streaming" on March 2 at 1:30 pm in the Granada Ballroom.

Adaptive rate streaming is being recognized as a disruptive technology for digital TV operators, and once they understand the basic principles of adaptive rate streaming, the next step is to make strategic decisions on how to best integrate the video delivery protocol with their existing network infrastructure. As a key player in the ecosystem that supports the growing momentum of the HTTP Live Streaming standard, the Verimatrix presentation will help illuminate the decision-making process, covering selection criteria and technical tradeoffs that are useful when deploying this technology. It will also cover the game-changing business issues from the perspective of different types of operators and vendors, as well as what might lie ahead for adaptive rate streaming technology.

WCIX.NET announces STB Advertising, a new service poised to become the premiere IPTV advertising platform. STB Advertising introduces an unprecedented resource for publishers seeking to maximize the revenue potential of every piece of content, content owners needing a low barrier to entry into the potentially lucrative IPTV market, and for advertisers requiring precision targeted marketing capabilities to maximize advertising budget ROI.

IPTV is rapidly emerging as the preferred TV viewing option by overcoming the limitations of traditional broadcast and cable TV. IPTV provides a more interactive, personalized and virtually limitless content viewing experience.

Ooyala announces the industry’s most comprehensive set of mobile video publishing tools, giving publishers the ability to deliver live streaming video and secure video-on-demand to iOS devices. The release dramatically expands the reach and monetization capabilities of publishers and broadcasters. Additionally, the company introduced a broad set of cross-device analytics that reveal actionable insights into device usage, viewer preferences and overall video effectiveness over days, weeks or months.