We were quick to report on
Anheuser-Busch's plan to launch Bud.TV back in September of 2006. However, like all good things they must come to an end. After two years Bud.TV has run dry and Anheuser-Busch pulled the tap from its live and on-demand programming network. As of last Wednesday a message informs visitors that the site has closed and directs people to Budweiser.com and Budlight.com.
Bud.TV went live in January 2007 after much fanfare following the 2007 Super Bowl to target younger, drinking-age men. The site featured 24-hour live and on-demand programing content, such as Webisodes, sporting events, consumer generated content, field reports, celebrity interviews, music downloads and comedians. Although the average visitor spent seven minutes each time logged in the website had seen a dramatic drop in traffic.