IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services -- such as social networking and videos -- on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits.
The survey, which was conducted with 2,800 people in six countries -- Australia, Germany, India, Japan, the U.K. and the U.S. -- also shows that people are willing to get personal with advertisers by sharing information about themselves if it results in targeted incentives that match their lifestyle. This presents companies with significant advertising revenue opportunities among today’s informed and empowered consumers.