YouTube collaborates with iTunes and Amazon.com that offers the YouTube community direct access to buy and download music, games, and other products with a few clicks of a mouse. This is a first step to building a broader eCommerce platform for content partners and users on YouTube.
The YouTube eCommerce Platform will be rolled out on a larger scale over the coming months to allow partners across all industries including music, film, TV, and publishing to generate additional revenue from their content beyond the advertising we serve against their videos. Just as YouTube users can share, favorite, comment on, and respond to videos with a single click, now users can click-to-buy products -- like songs, books and movies -- related to the content they're watching on the site