Exterity announces the opening of its new US facility in Atlanta, Georgia. The move highlights Exterity’s commitment to driving growth in the US Building IPTV market and further establishes the company as a global pioneer in developing advanced Building IPTV technologies.

In addition to the new US office, Exterity has also appointed Roxanna Hunter as its Director of US Business Development. In her role, Hunter will be responsible for expanding the company’s footprint in the US market through the development of new partnerships and direct sales. Hunter previously held the role of Marketing Director at Exterity, where she was responsible for overhauling the company's entire marketing strategy, including a rebranding of both the website and key product families, as well as launching Exterity’s new channel partner program, StreamForce.

At this mashup* event we'll be discussing, debating and demoing how the arrival of true convergence is driving the need for seamless media access across multiple consumer devices. Now that there is so much video available online, the TV industry is forced to ask if the internet is the TV platform of the future, which will bypass pay-TV providers, or if there is an opportunity for traditional TV service providers to blend the internet with their existing delivery routes. Moreover, would such a hybrid approach be able to deliver a truly converged entertainment offering that quenches the consumer’s thirst for TV anywhere, anytime and on any device?

Vidyo and Adobe will be demonstrating a plug-in that allows users to launch a telepresence-quality Vidyo conference within an Adobe Connect session to collaborate with multiple parties. The plug-in will demonstrate the ability to integrate Vidyo and Adobe Connect using Vidyo APIs, and is the result of an ongoing collaboration to offer market leading solutions to the education market. Both companies will demonstrate the integrated solution during the annual 2010 Educause Conference in Anaheim, California – October 13 – 15, 2010 -- Vidyo Booth #507; Adobe will also demonstrate this at their Booth #2009 and during a presentation by John Schuman in Meeting Room 210A, 8–8:50 am, on Oct. 14.

The American Hockey League and NeuLion announce the return of AHL Live for the 2010-2011 season delivering online coverage of AHL games. AHL Live gives fans the greatest access to live and archive games, radio, live chat, video-on-demand and highlights. The modernized video console grants hockey fans an opportunity to tune into their favorite team with a simple Internet connection and watch the action anywhere at any time. New this year, AHL Live will feature an updated look and feel, including a game status indicator, and will offer integrated team level branding and HD support.

Widevine announces that Telstra will soon start delivering linear broadcast television channels over the Internet using Widevine's live adaptive streaming, virtual DVD experience and digital rights management platform.

Telstra's BigPond TV service already offers seven channels of television content and Widevine's live adaptive streaming technology will ensure that Australian consumers will soon have a higher quality viewing experience. The service will be available on a range of devices including TVs and Blu-ray players from LG Electronics and Samsung from later this year and from Telstra's T-Box set top box in 2011.

Interest in and consumption of online media continues to grow and remain strong. While pay-TV operators have not yet seen a significant impact on their subscriber bases, early indicators suggest online media will eventually compete with pay-TV.

A recent ABI Research consumer survey of 1005 consumers revealed that about 32% of those surveyed are interested in watching Internet video on their TV – nearly double the number who expressed the same interest in a similar 2008 survey.

However, while interest in connected devices is growing and consumers are clearly intrigued by alternative sources for video content, in 2010 only 13% said they would consider cancelling their pay-TV services and receiving video content just from the Internet, via over-the-air/terrestrial transmission, and/or rentals.

TVover.net and Lightreading are giving away 2 free passes to the TelcoTV 2010, November 9-11, 2010 in Las Vegas, NV, USA. Enter to win by emailing us at media@tvover.net with subject line 'TelcoTV 2010 raffle', name, email, company, address and phone number by noon CST, October 8, 2010. The winner will be randomly drawn.