Deutsche Telekom intends to grow in the mobile communications and fixed network mass market in the coming years, particularly on the back of broadband offers. With voice rates designed to increase usage, Internet based services such as messaging, innovative terminal equipment and access to attractive content, Deutsche Telekom plans to convince its customers and establish itself as a service provider enabling personal and social networking. "We want to give our customers rapid and easy access to communication, information and entertainment at home, on the move, and at work," said Chairman of the Board of Management René Obermann presenting his strategy on Thursday. "Focus, fix and grow that will be our way."
Deutsche Telekom intends to expand further internationally, possibly into new markets and regions, on the back of mobile communications. Funds to do so are to be generated by the sale of non-strategic business units, for example. The ICT business with key account customers is to be developed further. The Company is seeking to do this on the basis of a strategic partnership. This could also provide resources for successful development.
In the domestic consumer market, Deutsche Telekom plans to use a new media platform to attract around 1.5 million customers to Internet-based television by the end of 2010. By 2008, 50 cities will be upgraded with VDSL and connected to the platform, and an additional 750 or so towns and cities will be covered using ADSL2+. Internationally, Deutsche Telekom expects to continue increasing its customer numbers considerably in almost all markets in which it is present. The focus is on the United States, where more than 5 million new customers are to be added by 2008. The number of customers in Europe is also expected to increase significantly.